The trends to watch in 2010 according to security

Symantec:

- Reputation-based security will take over from malware signature and behaviour analysis now that “malicious programs are being created at a higher rate than good programs”.

- Social engineering will become the primary attack vector with attackers going directly to the end user, bypassing computer vulnerabilities

- Rogue security software vendors will escalate their efforts by high-jacking users' computers for ransom

- Social networking third-party apps will be targeted as social networks tighten their own security

- Windows 7 will be targeted as it gains wider adoption

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McAfee:

- Security technology innovation will move to the cloud

- White listing will become more prevalent

- Flash worms will hit instant messaging

- Mac users will be attacked

- Network and endpoint security will converge and be managed through one console